Charlotte Porter is a Vice President on the Portfolio Operations team at Butterfly. In this role, she is responsible for working directly with portfolio teams and Butterfly’s investment team to design and deliver the value creation strategy, in addition to evaluating new opportunities.
Prior to joining Butterfly, Ms. Porter worked in strategy consulting at McKinsey & Co., where she led transformations at retail and consumer packaged goods companies focusing on brand turnarounds, digital marketing, and ecommerce.
Earlier in her career, Ms. Porter worked in brand management at Procter & Gamble where she managed the P&Ls of several of the company’s flagship brands. She has worked across a broad portfolio of brands, leading innovation, shopper marketing, media, and go-to-market strategies. Her expertise includes marketing, customer strategy, digital marketing and ecommerce transformations, strategic planning, brand building, innovation and product launches, sales, and operations.
Ms. Porter holds an MBA, with Dean’s Honors, from Columbia Business School and a BSBA in Finance and International Business from Washington University in Saint Louis. At Columbia Business School, she was the recipient of the Amena Elliott Webster Memorial Award in Marketing, recognizing that year’s most outstanding student in Marketing.
